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Consumer NewsRe-emerging BrandsPosted: 12/13/2010 Consumers are returning to the basics, rather than taking risks on unknown brands. (NAPSI) - When times are tough, shoppers choose tried and true-opting for trusted brands over new products. As a result, a few brands, such as Brut, Wrangler, Tupperware and Pabst Blue Ribbon, have made a comeback during the recent economic recession. Rather than starting from scratch, these companies are reviving interest in these once-famous household products by putting a new spin on their advertising. For example, Brut targets younger generations with its new BrutSlap campaign that involves social media. The tongue-in-cheek campaign expands on previous advertising that asked men to “Slap Some On,” adding a contemporary pop culture element to the concept of “slapping on” Brut’s aftershave. For more information, visit www.brutslap.com. |
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