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Beauty

New Ways Sunscreen Prevents Signs Of Aging

Posted: 7/6/2011

To be really effective, sunscreen should help prevent and repair sun damage and be so sheer it can be worn under makeup every day.

(NAPSI)—Skin care experts have long considered sunscreen one of the best ways to prevent skin damage and signs of aging, but the latest sunscreen technology means this invaluable beauty tool offers even more benefits.

Recent research into the properties of a molecule called NIA-114™ (niacin in the form of nicotinic acid) found that when added to sunscreen it repaired past UV damage while helping to protect against future damage. That can lead to healthier skin, visibly improved tone and texture, fewer discolorations and a stronger skin barrier.

By now, sunscreen users have become savvy about the SPF ratings. SPF stands for Sun Protection Factor and the number reflects how long it will protect your skin from burning by UVB rays.

Some sunscreen labels also list a “PA” ranking, which refers to the amount of protection the sunscreen offers from the UVA rays, which are the ones that contribute to premature aging and wrinkling of the skin. The more plus symbols listed after the PA on the label, the more protection the product offers from UVA rays and long-term skin damage.

For example, new StriVectin- SH Age Protect has UVB shields (SPF 30) plus the highest PA grade UVA protection available (PA +++) to help prevent free radical damage and wrinkle formation.

It contains NIA-114™, plus a blend of botanical antioxidants (blueberry and goji berry extracts) to protect against collagen degradation and free radicals. A calming blend of rose and cucumber extracts soothes the skin while soybean extract and ceramides strengthen skin’s natural moisture barrier and panthenol (vitamin B5) revitalizes and conditions skin.

This daily, oil-free sunscreen treatment strengthens the skin’s natural protective layer to help prevent new photoaging.

Remember that the sun can age your skin even on cloudy days. That’s why it’s important to wear an effective sunscreen every day—one that both protects and repairs skin.

Apply in the morning on cleansed face and neck and reapply as needed or after towel drying, swimming or perspiring.

StriVectin-SH Age Protect SPF 30/PA +++ has been awarded the Skin Cancer Foundation’s Seal of Recommendation, which verifies the safety and efficacy of sun protection products.

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